![]() Though the concept of using CRM is self-explanatory as it stands for – Customer Relationship Management. So, you have probably got the hint that “Why use CRM system?”. Without a centralized CRM system, there are higher possibilities of losing the track of customer interactions and many important business opportunities. It will result in losing your client to competitors or annoyed potential customers. Imagine a scenario where customer contact information is misplaced, or two of your salespeople are pursuing the same prospect. In this modern world, everyone wants access to the data in real-time, with cloud and mobile solutions leading the way. Did you know that the CRM software market is expected to reach over $80 billion by 2025? One of the biggest reasons for this tremendous growth and popularity of CRM is “accessibility”.
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